Friday, April 01, 2011

The Next Big Thing(tm)

Tuesday, June 12th, 2007

net business opportunity: an add-on for myspace, facebook, blogger, del.icio.us, youtube, etc that pulls them all together into a common interface that is better and allows you to add content to any of them, and it self populates over them all. That way, you don’t stick with something that is mediocre because of a lock-in and all your friends are there—all your friends are everywhere. And it’s all connected. It’s Web 2.0^2. Who wants to help me?

Here’s the thing. Capitalism works, and it works well. But, companies have realized that they don’t have to be the best, or even very good, all they go to do is use advertizing to hook customers, and then set things up so they are stuck. Or, be big enough that customers really have no other choice. (how many cable providers can you access?) What lets this work is the sad truth: People put up with it! People don’t demand, or even ask for the option to easily move on to something different if something better comes along. They put their lives into myspace, knowing that if virb.com comes along, they can’t move—their information, their cool profile setup, their global network, it’s all stuck in myspace. And they don’t tell Tom “I’d like to have export options. And if you could make friend requests, bullitin board posts, and messages all RSS so I can just plug them into my new blog, that would be great. I’m not going to sign up for your 24/7 ad machine until I know I can leave when I want to.” If the companies had that kind of customers, the customers would be better served, because the companies would have to actually compete on quality of service. Not just compete on the ability to get that initial sign up.

So, your mission, is to become a customer that cares about quality, that cares about choice. Also, if you want to, let’s build a system that short circuits the corporate lock-in strategy. At least for online social networking. We’ll work on telcom’s later.


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